National Geographic shared the latest research into the way the brain adapts to addictive substances in a recent cover story.
Among the findings that researchers have recently discovered include:
- Addiction doesn’t just reshape the way our brains handle pain, pleasure, and emotions. New scientific research indicates that our brains actually learn to value the addictive substance above family, friends, work, and other responsibilities.
- Addiction forces the part of the brain that controls our behavior to be silent. This makes it harder for addicted people to stop themselves from using drugs and alcohol.
- Addiction isn’t always a physical need for a substance. Scientists now believe that it is a psychological craving for a substance that is often too powerful to resist.
We encourage you to take a few minutes to read more about these recent breakthroughs in understanding addiction.
Bruce is a recognized expert in substance abuse treatment marketing and call center management. With his 30 years’ experience in substance abuse recovery, his knowledge regarding how the treatment process works cannot be overstated. Bruce has assisted thousands of people who were seeking treatment for alcohol, substance abuse, and dual diagnosis. He has maintained continuous recovery from various addictions since September 1989. Besides himself, he has placed his own children, employees, family members, friends and other loved ones into various treatment programs.
Bruce was the Assistant Vice President of Admissions for American Addiction Centers “AAC”, a nationwide dual diagnosis treatment center with over 1,000 beds. Since 2014, he has built and operated many call centers in Nevada and Texas. Prior, Bruce built over 20 years of Direct Response Marketing “DRM” experience, marketing products on the internet, radio, TV, and print. Bruce is considered a pioneer of “direct to web only” marketing. He is also an early pioneer of using numbers in web URLs on those mediums.
